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Established since 2007
Exclusive importer and distributor of leading Italian and Spanish professional haircare brands, serving Indonesia's salon and barber industry for over 18 years.
Transformasi pelurusan kimiawi presisi tinggi yang melindungi struktur rambut. Diformulasikan dengan alkali remover dan kontrol pH eksklusif untuk hasil lembut tanpa frizzy.
Remarkable haircare formulation is our promise to you. What doesn’t meet Alfa standards is refined until it does.
About usWe provide world-class, BPOM-certified haircare products and technical mastery from trusted European partners to salons, barbershops, and beauty businesses across Indonesia.
To be Indonesia's most trusted professional haircare ecosystem, renowned for technical excellence, reliable supply, and dedication to sustainable salon industry growth.
Custom Formulations & Maklon
Our European and domestic laboratory partners share our commitment to safety and ethics, ensuring every salon product is held to the highest regulatory standards.
Have Questions?
Everything you need to know about our products, salon partnership, and distribution.
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