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About Us
PT Alfa Beauty Cosmetica is a professional haircare distribution company specializing in salon and barber products and solutions. With nationwide coverage and more than 18 years of experience, we represent globally recognized professional hair brands and deliver them to the Indonesian market through a structured, reliable, and long-term partnership approach.
“We believe long-term success is built on knowledge, not short-term tactics.”
19+
Years of Experience
Serving Indonesia's salon & barber industry
4
International Brands
From Italy & Spain
Nationwide
Distribution Network
Jakarta, Surabaya, Bandung, Bali & more
Our Journey
From a single partnership to a nationwide distribution network — our journey is built on trust, quality, and a deep commitment to the professional haircare industry.
2007
PT Alfa Beauty Cosmetica was established with a vision to bring world-class professional haircare solutions to Indonesia's salon industry.
2010
Secured our first exclusive distribution agreement with a leading Italian professional haircare brand, marking our entry into international partnerships.
2015
Expanded distribution reach to major cities across Indonesia — Jakarta, Surabaya, Bandung, Bali, and more — building a trusted nationwide network.
2020
Launched a structured technical education program for salon and barber professionals, reinforcing our commitment to knowledge-driven industry growth.
2025
Launched our new digital platform to better connect with salon and barber professionals, offering streamlined access to products, education, and partnership opportunities.
Our Role
We act as a strategic bridge between international principals and Indonesia's professional salon and barber industry.
Bridging international principals with Indonesia's professional salon and barber market through curated brand partnerships.
Empowering professionals with technical knowledge and training that builds brand loyalty and elevates service quality.
We support the long-term growth of salons, barbershops, and professionals through reliable supply chains, consistent quality, and trusted partnerships.
Our Mission
To provide Indonesia's salon and barber professionals with access to world-class haircare products, supported by structured education and reliable distribution — building a stronger, more professional industry.
Our Vision
To be Indonesia's most trusted distribution partner for global professional haircare brands — recognized for quality, education, and sustainable industry growth.
Brand Portfolio
Each brand is carefully selected for its innovation, quality, and relevance to the professional salon and barber market.
Complete Professional Haircare
A global leader in professional hair colour, care, and styling. Trusted by top salons worldwide for innovation and performance.
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Professional Hair Colour & Care
Italian excellence in professional haircare, offering a comprehensive range of colour, treatments, and styling solutions since 1950.
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Premium Hair Care & Treatment
Spanish heritage brand combining Mediterranean botanicals with cutting-edge technology for premium salon results.
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Professional Tools & Equipment
Precision-engineered professional tools for barbers and stylists. Performance, durability, and ergonomic design.
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Professional Perm & Care Solutions
Advanced formulation systems for professional salon perm, alkali control, and hair restoration.
View ProductsOur People
Our dedicated team of professionals brings together expertise in distribution, technical education, sales, and industry development.
Leadership & Strategy
Distribution & Client Relations
Education & Training
Logistics & Supply Chain
Let's Work Together
PT Alfa Beauty Cosmetica is a trusted distribution partner committed to quality, education, and sustainable industry growth.
Have Questions?
Everything you need to know about our products, salon partnership, and distribution.
Trusted Certifications & Guarantees
BPOM Registered
All products officially registered
100% Authentic
Direct from brand manufacturers
Made in Italy
Premium European formulations
Made in Spain
Mediterranean hair science
Dermatologist Tested
Clinically validated products
Official Distributor
Exclusive import & distribution